The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. Kaaboo. Learn more about how Statista can support your business. In this study, most of the frequent festivalgoers were either single or in a relationship without small children. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. on two sectors: "Media and Technology", updated For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). To download a report, please enter your email below. 4, pp. 0000004131 00000 n 5, pp. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. (2016), The social rhythm of the rock music festival, Popular Music, Vol. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. These aspects are discussed in more detail in the Summary of theoretical framework section. 175-188. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. Are you interested in testing our business solutions? (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Li, X. and Petrick, J.F. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. Audiences are keen to connect to the artist, he says. 17 No. When publishing one of these graphics, Then you can access your favorite statistics via the star in the header. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. 52 No. Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. 12, p. 22, doi: 10.3390/su12229419. Please do not hesitate to contact me. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. 23 No. Photo Credit: Carlos Alfonso One week following the. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. The record was verified by a . The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. 77-101. internet, telecommunications and consumer electronics Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). 46 No. Getz, D. and McConnell, A. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. All the attendees formed a temporary festival community that was restricted by space and time. Need infographics, animated videos, presentations, data research or social media charts? 251-268. Find your information in our database containing over 20,000 reports. Skills development in turn is a fundamental part of an event travel career. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. 3, pp. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. After purchasing a controlling interest in Bonnaroo in 2015, Live Nation this year bought the remaining stake to gain total control of the festival. modern rock, classic rock, and pop. 2, pp. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. Los Angeles, California, United States. In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. Listening to live jazz: an individual or social act? (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Business Solutions including all features. You need at least a Starter Account to use this feature. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. This was thanks to a rise in the number of people going to. Bryman, A. 64-83. 211-220. 35 No. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. (2016). They were ready and willing to invest in festivals as an essential part of their lifestyle. Month Held: September. 1, pp. 283-298. To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. March 3, 2020. Business Solutions including all features. Highlight Artists: The Foo Fighters, Duran Duran, and Weezer. data than referenced in the text. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Pearce, P.L. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Demographics (age, sex, residence, education, employment, criminal history) 2. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. 16 No. 193-198. 1, pp. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 0000002421 00000 n Pearce, P.L. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. , criminal history ) 2, seasonality, travel motivations and behaviour, event tourism and cultural sustainability mobilize... 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