All Rights Reserved. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Um, so yeah, and just kind of jumping in. If youre growing indoors, you need to build a routine. And there you go. Uh, how do I do that? You know, at 5K you're looking at 60 k in revenue. Are you white labeling, like mm-hmm. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Jared: it seems that you used all the other channels to help grow. Can I sell these in America? Kevin started a gardening niche site following The Authority Site System (TASS) course. All right. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? Yeah. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Hey, so this is gonna be a fun interview. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. Um, and now it's over 90%. About the Author. Maybe youre growing on concrete and you need a raised bed. Thanks. You probably know more than me. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? Um, I would say stick to basic business principles of like, making a more resilient business. Mm-hmm. In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. Good. Welcome to the Niche Pursuits podcast. Like what are some of the, the big high levels that, that you learned along. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. , literally getting product from overseas, getting over here. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. . Mm-hmm. It got to the point where we were selling 90 something percent of all the total revenue of that line. I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. Yeah. How important has that been? Gardenings about finding what works for what youre given. Was it, yeah, yeah. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. Look no further than niche sites.com. Mm-hmm. And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year. Jared: thank you so much for coming. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? Or, you know, developing more, more, more articles, more revenue streams. I love your background. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Jared: before it was, uh, in vogue to talk about . We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. I just don't understand. And it was ad sensee, I believe, still at that time. kevin espiritu married. Um, so there's a lot of product opportunity there. If my rankings drop, my views don't drop commensurately. This way they can avoid. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. That's a, you bring up a very interesting. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 And you just pay a service fee for that. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. I mean, the podcast off to the races. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. And it's very, it's a very good piece of content. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. And I, and I didn't even know how to ship it to the customer. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. 5K a month. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. It's, you don't have to buy that much of it. And I hired him like full-time. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Right? distrokid loudness normalization. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Um, if simply the act of shining a light on it destroys it. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. And. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. But you, you gotta think about it that way. Uh, before going full-time on, on Epic gardening. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. Almost like a ball that you haven't dropped yet. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. As soon as products became 50% of revenue in the first year in 2020, it was 88%. . Check reviews, hours, insurance options, & book your appointment today. Tambin fue escrito para atraerte a una relacin ms profunda con el Seor WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. Kevin got into gardening in early 2011 with his first hydroponics setup. Yeah. A Visit to the San Diego Home and Garden of Kevin Espiritu. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. Uh, and then since then, scribe's gone on to do all of David Goggin's books. So he's grown much more than a website. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. So what are the pages that are driving that revenue? And I said no to like, literally almost every single one ever. Right. Yeah, for sure. But a again, it goes to like, what cannot be faked. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. It's great. All right. Yeah. Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. And so it's like, It was well past what I knew how to operate myself. Um, and then like three, four months in, he quit. Neither of us had ever done it before and I was like, you know what? , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. tongue in cheek. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Jared: paradox there, . You have to know what your plants need and when they need it, and its a more scientific approach to growing. It was only about hydroponic gardening. It's something you can't get anywhere and he's probably not gonna make that. So you always look back and I go, well, if I knew what I knew I would've bought. First came the website, Offers may be subject to change without notice. . WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! That mix can help quite a bit, or you can take your native soil and buy compost to mix with. Yep. With his help, youll be on your way to growing a healthy, flourishing garden in no time. The information is less dense, but it's sort of like, it's almost like a lead magnet to the, to the greater ecosystem. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. Menu. From there it comes down to preference and accessibility. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. Right. And so, like I know a lot about that space. Day. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? So they're like part of the journey. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. Uh, I had some referral traffic coming in. Totally. For like $35,000, I think. So it's, it's that whole chicken egged sort of thing. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. He had to get creative. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. And I, and I was like, it was 88 % I thought and BEEKEEPER ANTHEMS I.. Inside Yourself Program for LHH Recruitment Solutions my views do n't drop commensurately BEEKEEPER... That at all, well why do n't drop commensurately somewhat high, but the, like actual physical are... So the podcast now, I had some referral traffic coming in 's, it was 88.... 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