In America, Apple champions human rights; in China, where the company assembles nearly all of its products and earns a fifth of its revenue, it reportedly has aided government censorship and put the personal data of its Chinese customers on servers that are effectively controlled by the state. Its a social institution. Copyright 2023 United Language Group. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Its available in more than 200 countries. Collection of my favorite inspirational quotes by NBA players. "We've seen a couple of guys go do that. In 2019, a tweet from former Houston Rockets general manager Daryl Morey supporting protests in Hong Kong prompted condemnation from Chinas government, the suspension and severing of business ties between the league and several Chinese companies, and vociferous criticism in the United States after the NBA initially seemed to apologize for the tweet. In addition to international games, the 1980s also saw an influx of foreign NBA players like Kiki Vandeweghe, Detlef Schrempf, and Hakeem Olajuwon. That growth is simply through fandom and interest in the sport. That is what we tend to associate with what Gregg Popovich and the Spurs have incorporated into their offense, as they have leaned on Parker, Ginobili, Boris Diaw and others throughout recent years. Learn more in our Cookie Policy. They really know the appropriate level to explain the sport, and then they bring in experts., Then we have commentary on site. For all of this phenomenal business growth, the NBAs global popularity wouldnt be possible without the longer roots of the game. Some guys were drafted so high. And here was someone saying that, rather than the U.S. making apologies for continuing to reign atop the world, "we just need to see these other countries get their acts together and become more competitive.". The European market is a particularly tricky one for the NBA due to the time difference, as well as the dominance of more traditional sports such as soccer. had to tweak its strategy for the Chinese market. Now you are starting to get more guys because of the evolution of basketball. But to really reach a global audience, the NBAs work on broadcasting is what matters. A recent report from Human Rights Watch detailed consistent alleged abuse on the part of the head coach of Malis Under-18 womens team. We want more people to play basketball, because that will translate to more people following the N.B.A., Mr. Levy said. The fever of basketball has proved to be highly contagious and has spread across age groups and genders. They played three more exhibition games in China and the Philippines during the 1970s. That provoked severe criticism of James, including accusations of hypocrisy and bad faith given his outspoken advocacy for social justice within America. window._linkedin_data_partner_ids.push(_linkedin_partner_id); It's good for our sport. But things are improving. We will have Jr. N.B.A. Personally, I believe that fighting corruption and sexual abuse is not a priority for FIBA, he said, adding that his organization has received support from both the NBA and the WNBA in its efforts to put pressure on FIBA to clean up African basketball. - Traditional Motivations. We are relentless in pushing each others thinking, shaking up the status quo and ensuring bold ideas result in meaningful impact. I tend to be comfortable adapting to shifting priorities and changes, and have a high level of tolerance for ambiguity. So you could say that, if they want the next Nowitzki or Gasol, the Suns better have their acts together. The events were . It was good clean fun and a relatively safe sport ! Global Sport Matters is the media enterprise brought to you by the Global Sport Institute at Arizona State University. SHARYL ATTKISSON: China has become a growing focus of U.S. scrutiny . In addition to creating a cloud over the new BAL, the allegations against Bamba and Maiga and the potential connection to Niang could become a problem for the NBA if the league is perceived to be doing business with ethically questionable partners or turning a blind eye to morally bankrupt practices. logos on its Harbin bottles. As a cultural commodity that is beloved by American and Chinese fans alike, the NBA faces an additional challenge: Its actions can more easily end up scrutinized and weaponized by politicians in both countries. Prior to the game Washington Wizards owner Ted Leonsis told CNBC that although the team was focused on the game "this is a business trip," referencing the many sponsor and PR engagements in the team's busy schedule. Players compete during a match of the Basketball Africa League (BAL) at the Kigali Arena in Kigali on May 27, 2021. This article was published more than5 years ago. Although the league and CCTV announced a multiyear deal in 2012 that offered more N.B.A. Opinions expressed by Forbes Contributors are their own. I enjoy variety and embrace new methods, processes, and structures that have potential for improving everyone's work.<br><br>I enjoy communicating my ideas clearly, effectively, and professionally to others and can easily adapt my message and communication style for different . Those efforts largely have been successful and lucrative. Anheuser-Busch InBev, which owns the Harbin beer brand in China, has N.B.A. So did Nowitzki. With a guy like him, it's on the team now. top five markets outside the U.S. as of the end of the 2017-18 season (in subscriptions) were China, Australia, Brazil, Canada, and Mexico. $150 million of the $5.5 billion the NBA generates comes from China. I you view my post from this month.. that would put the NBA on a fast track to better games and better viewership. Unlike the NFL, which has plans to put an expansion team into London by 2022, the NBA has a more measured approach to expansion, with Commissioner Adam Silver stating that four teams would need to be simultaneously placed into Europe for expansion to be possible. Not as the game has grown and spread. "They get taught how to run pick and rolls. ], This post belongs to the #DigiViewpoint series of Digital Marketing Today, a social media marketing course taught at UC Berkeley by course instructor and LinkedIn Campus Editor Julian Gamboa. "Everything negative -pressure, challenges- is all an opportunity for me to rise.". The NBA will continue looking at how to enhance their product. All rights reserved. The leagues popularity seemingly knows no bounds. Jalen Brunson, Knicks push winning streak to seven, 76ers' Tucker admits he didn't want to leave the Heat, Suns' Durant Era feels like the start of a special run, Durant begins Suns era with masterful two-way sequence, Warriors have climbed standings without Steph Curry, Knicks vs. Nets odds, picks, prediction, bets. "You don't see Ben Simmons coming over here [from Australia] and saying, 'I don't understand what the coach is saying,'" Holden said. U.S. stalwarts LeBron James, Stephen Curry and Kevin Durant play alongside standouts such as Marc and Pau Gasol, Dirk Nowitzki, Tony Parker and Manu Ginbili. Global business. During the 2018-19 season, a record 42 regular-season games (24 Sundays and 18 Saturdays) will be aired in primetime in Europe. Helium is used in all sorts of modern tech in industries ranging from aerospace to healthcare, and according to ResearchandMarkets projections ( via PR Newswire ), the global helium market could . Global Sport Matters adheres to Arizona State Universitys privacy policies. As a result, many countries claimed their own basketball culture long before the NBAs marketing and star appeal transformed the game into a global commercial phenomenon. A NBA official told ESPN that the league was reevaluating the academies and that the one in Xinjiang had been closed. But they don't all play exactly the same way. "You think of Tony Parker, he had to learn English and all the terminology to play at the level he's playing at. games and he eventually offered to provide content free. They take it from the ground up and really explain the sport. Theyre taking four cameras and the main feed, and theyre shipping them back to Connecticut and theyre cutting their own version of the game. Yao School, an after-school program named after the former basketball star Yao Ming that aims to teach basketball and life skills to children. With rabid fanbases developing around the globe, the NBA has its eyes set on the future with its globalization efforts. By accessing any information on this site, you agree to abide by the NBA.com Network Privacy Policy and Terms of Use. It took the NBA and its stars to new stratospheres worldwide. "Full Measure With Sharyl Attkisson" reporter Scott Thuman looks into China's growing investments in South and Central America. While locally televised games and sports shows play a part in the NBAs popularity, the large international following is centered on social media. programs running all over Asia. Downstream is Comcast Washington. According to figures produced by the NBA, over 300 million people play basketball in China, with more than double that number watching some part of its programming on television during the 2017/18 season. New efforts are constantly underway within the league to innovate and keep the spectator experience, whether in stadium, on television or online, evolving, maintaining and attracting new bases worldwide. Sponsors have paid close attention to basketballs growing popularity in the region. Basketball was quickly exported beyond North America by other YMCA educators, part of the groups character-building, morality-boosting mission. But you didn't have seven guys on a team that could play in the NBA. Lindsay Sarah Krasnoff is a historian, consultant, and author of "The Making of Les Bleus: Sport in France, 1958-2010." In South Korea, it is trading on basketballs swag.. NBA Globalization has been in the works for decades; the NBA has meticulously built up worldwide interest in basketball since the 1980s. television rights in China, because CCTV is a monopoly there. at But to really reach a global audience, the NBAs work on broadcasting is what matters. Holden pointed not only to Americans -- like long-time executive Donnie Nelson, who served as one of Philo's first bosses -- traveling abroad to mold programs, but "the coaches there have developed over the past 10 years." The National Basketball Association (NBA) is the most rapidly growing sports league in the United States, and views have increased by more than 30% since 1997. Since the start of the pandemic, the league started the NBA Foundation, a $300 commitment from teams over 10 years to help drive . content to Chinese homes, it is unlikely ever to be as lucrative as the leagues American deal, an eight-year, $7.4 billion contract that expires in 2016. But its not just the high-quality game and players pizazz that unite and excite people from Chicago to Cairo, Paris to the Philippines and beyond. We have to consider that they have to deal with time zone difference, which really is a big barrier for the fans outside the U.S. As revealed in CNBC's new show "The Score," the NBA's Commissioner Adam Silver said "We realize the U.S. is a little less than four or five percent of the global population and we have a whole world out there that loves basketball and loves the NBA.". In 2012, NBA China's revenue was $150 million and is projected $200 million very soon (Zhou, 2014). More than 30 percent of all its "NBA league pass" subscriptions are in Asia offering. So whats next? International NBA streaming services such as NBA League Pass incentivize global audiences to tune in, and contracts with foreign TV channels such as Canal+ allow audiences who wouldnt usually watch the NBA to show involuntary interest. Though we may need to stop thinking of "international basketball" quite as we have. [Andrew] Bogut and [Patty] Mills in Australia. Moreover, global expansion decisions could be potential reasons for various adversities and conflicts. Mr. Levy, who oversees the Jr. N.B.A. The league has a combined 70 million followers on Sina Weibo and Tencents microblog platforms, compared with fewer than 400,000 followers for the National Football League, The new commissioner, Adam Silver, who replaced Mr. Stern last month, is hoping to build off that success, with expansion plans across Asia. The answer is simple: a superior, focused, and persistent marketing strategy. And now, according to Holden, "International basketball has a plethora of styles of play. Were kind of betwixt and between on it. Team twitter handles are well known for being particularly vicious with their trash talk of each other, adding more weight and bragging rights to games. And, of those seven players, five had been familiar to American basketball fans even as collegians, playing for major U.S. universities. The NBA has plans to open NBA academies in China, potentially creating an entire generation of players for the association. Just like the United States. The game then spread across the continent, sowing deep seeds in Belgium, Spain, Portugal and Russia. The YMCA and American Red Cross organized basketball games for off-duty and convalescing troops during World War I, an activity enthusiastically taken up by men of various nationalities who separated the sport from its Protestant YMCA-affiliated roots. Unlike in the United States, there have been no bidding wars for N.B.A. Since 2006, the NBA has doubled down on its globalization strategy. But teams clearly haven't been scared off by failed high picks like Darko Milicic and Nikoloz Tskitishvili. In Europe, the Premier League or the Bundesliga produce a generic feed, a world feed, with multiple camera angles, and then they hand it off to broadcasters. Next year will see the first preseason games played in India. Nevertheless, the NBA is doing the right thing creating content through YouTube, organizing global games and also diversifying, for example, when they get closer to viewers offering the experience to watch the matches in a bar (like the one they created in Barcelona). Dear the National Basketball Associations Marketing team, [Jason Oberai is a student at the University of California, Berkeley from Geneva, Switzerland. Foreign players gave countries a hometown hero to root for, creating clear NBA team favorites overseas. It's kind of a shock to a lot of us. I mean, you're going to battle when you play those guys.". Proficient in five languages, Jasons global perspective allows him to be as objective as possible in every stance that he takes. India is one country NBA is now targeting for growth, with basketball now the second-fastest growing sport in the country, behind soccer. Basketball also caught on in South America, particularly in Brazil, where it was introduced in 1894. And we have, along with soccer, the most popular sport in the world.. In recent years the NBA has made great strides in opening up new markets. Learn the ins and outs and best practices of market research for international expansion. Where in our country, that's exciting for us. Global business. Further, when the young victims went to Mali Basketball president Harouna Maiga, he allegedly intimated that they should keep quiet in order to keep their place on the national teams. Activation is the decision to initiate a behavior. The definition of Asia doesnt exist for us, said Scott Levy, the offices senior vice president and managing director. TodaysNational Basketball Association is much more global than you think, thanks to the leagues impressive growth since 1984. They get the statistics and they produce a version of the NBA all in Chinese. section: | slug: nbas-international-presence-on-the-rise-as-basketball-continues-to-grow-globally | sport: basketball | route: article_single.us | Last year I went to Selona in Croatia to go scout, and literally had to turn the lights on in their Hall of Fame room, where they have all the [Drazen] Petrovic memorabilia and it was unbelievable. "You still see the same [NBA] teams making the mistakes internationally and the same teams doing well internationally, and I think that the different is some teams understand the culture. - Most large companies of MNE's. - Great influences on the global economy. Bravo. So it did raise additional questions, especially in light of the advanced age of some of the premier foreign players participating in the tournament, from Argentina's Manu Ginobili (39) to Spain's Pau Gasol (36) to France's Tony Parker (34): If no particular country has emerged as a viable threat to U.S. supremacy, and if the likes of Ginobili, Parker, Gasol (and his brother Marc) and Dirk Nowitzki are all in the latter stages of their careers, is it possible that NBA's international explosion is largely played out? "Benetton Treviso was a strong power. Sarah Steger, LPC-MHSP-S, LMHC, CCTP, CFRC Expand search. would eventually be bigger internationally than domestically, and Asia was the key factor. If he fails at 18 or 19, it's not his fault. "You need some time, unless you're in a great situation. "It's been hard for guys like myself who have been around a while to see storied programs disappear, whether in Italy or Spain," Rosas said. When Philo first started scouting, Nelson told him to embrace the unique culture of every country he visited, because that was the only way to understand its players and how they think. In his free time, Jason loves to play basketball, spend time with family and friends, and read books on management. The N.B.A. from 11 cameras and then distributes it to a wide range of broadcasters. Last month in China, the league began the N.B.A. The Knicks also have their own commentators on site, theyre taking the world feed and then theyre adding their own graphics presentation and doing their own version., The Sky TV folks have their own truck and theyre doing pre-game, halftime, and postgame, and otherwise cutting in and out of the world feed. is the highest level of what they do, and not many brands can say that, said Matt Beyer, who holds a government-certified sports agent license. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Build a Business Plan Before setting out into uncharted waters, draw up a map. That's changed.". ! So why doesnt the NBA produce a generic world feed to be tailored to different audiences like theyre doing for the London game? The NBA has invested extensively in growing the business of basketball overseas. International accessibility is at an all-time high. Like soccer/football it is sport that is affordable and that all can play. Removed by the NBA after nearly 1 Million views. For answers, CBSSports.com spoke to three men with significant experience in less charted waters: Gersson Rosas, international player personnel scout for USA Basketball and the Houston Rockets' executive VP of basketball operations; Pete Philo, until recently the Indiana Pacers' director of international scouting before leaving to devote all his energy to his TPG Sports Group, which hosts the Pro Sports School; and J.R. Holden, a two-time Euroleague champion for CSKA Moscow who now scouts overseas for the Detroit Pistons. Holden looks at the European club powers and don't see a lot of Americans straight out of American colleges in their rotations, because the adjustment is challenging. My classmates and I became fans of the NBA as children, and we grew up in Geneva, Switzerland. When will China pass it? Still, it does speak to the hoops diversity around the globe, a diversity that is often influenced by economic factors. MNE influence in Global Economy. Inside The NBA's Efforts To Reach A Global Audience More From Forbes Feb 22, 2023,05:20pm EST Harrison Barnes Has Been A Huge Key To Sacramento's Successful Year Feb 22, 2023,04:30pm EST. If the NBA gets its way, we could be seeing more foreign players enter the league, particularly from parts of the world with one of the seven new NBA academies. When expanded it provides a list of search options that will switch the search inputs to match the current selection. The expansion of afternoon games has been animportant part of the NBAs efforts to grow into Europe, alongside their annual visit. Weve been here often enough that the cameramen know what theyre doing. And to a degree, that still applies in some places. Tired of reading? Rosas said that international coaches have learned to "maximize the talent that they have," whether for federation or club teams. Washington Wizard's Thomas Bryant (second right) shoots only to be Goaltending fouled for the winning points during the NBA London Game 2019 at the O2 Arena, London. Anyone can read what you share. Then the broadcasters populate it with graphics and pop their own announcers on camera, they do their own replays., In the States, everything grew up differently. In addition to multiple black eyes from its expansion into China, the league has been enveloped in controversy in Africa as well, intensifying the question of how it can toe the line between its purported progressive values and its clear desire to expand into markets where its ethical priorities may not find a clean fit. Please check the opt-in box to acknowledge that you would like to subscribe. International . 2). One camera specifically generates the NBAs mobile view output, which is also used for social media content and highlights. Market research is a key component of a global expansion strategy. They get drilled on spacing. The first-ever basketball match was held that Dec. 21 in Springfield, Mass., and rapidly spread to gymnasiums in communities of all sizes. The speaker -- in an interview with The Vertical -- was Jerry Colangelo, the director of USA Basketball, but also someone who has repeatedly advocated and recognized basketball's expansion over the past few decades. But I already know he loves to play.". Since then, the league has found itself navigating larger ongoing tensions between China and the United States a state of affairs that was exacerbated during the COVID-19 pandemic and that NBA commissioner Adam Silver acknowledged while answering a question from a Tencent reporter during a news conference before Game 1 of the NBA Finals. 2004-2023 CBS Interactive. Seems like you're doing well! With the first-round drafting of Yao Ming in 2002, the NBAs popularity in China skyrocketed, as millions cheered on the player who was seen as a bridge between the two countries. The NBAs efforts to crack in to Indias sports market are bolstered by the fact that the majority shareholder and owner of the Sacramento Kings is an Indian businessman, Vivek Ranadiv. "The French think differently than the Serbians, the French think differently from the Danish, the Swedish think differently from the Croatians," Philo said. (Photo by Simon Cooper/PA Images via Getty Images), In recent years the NBA has made great strides in opening up new markets. For example, there are talk shows such as the Starters which consist of at least one foreign born host, and talk shows such as Inside the NBA which are hosted by Americans. I have great memories of playing basketball and even organizing an inter-mural league as a teenager. So the history of the game has stopped at some level. The NBA has invested extensively in growing the business of basketball overseas. Kobe Bryant. This diversity in people, background and experience is central to our success. All Rights Reserved. stars on promotional tours in Asia every summer. apparel, with bright pastel colors and shiny bling, became a top seller in the country, and can often be seen on South Korean television, in programming like Girls Generation music videos and the hit show Running Man., We took advantage of the N.B.A. A detailed business plan is a necessary first step to beginning a new venture, including international expansion. Starting in 1984 under then-Commissioner David Stern, the league expanded its reach abroad to build new fan bases to sustain its future. For instance, when megastar LeBron James who is signed to a lifelong deal with Nike, a brand that saw its sales in China top $2 billion in 2020 was asked about Moreys tweet, his response was to call the executive misinformed and warn him to be careful with his words. The guys who are playing in Serbia and Lithuania. 1 market for NBA League Pass subscribers, followed by Germany and France. As some countries build their programs, and identities, others have started to slide back some. Basketball was primed for success in many parts of the world; it just needed heroes, stars and a strong enabler (that is, the NBA) to make it a truly global phenomenon. All Rights Reserved. So what is the future here, for international players? A bipartisan group of eight Congressional members including Republican Senator Ted Cruz and Democratic Congresswoman Alexandra Ocasio-Cortez publicly encouraged the league to suspend its activities in China until broadcasters and sponsors end their boycotts. caps and ask for the same item. The Jr. N.B.A. The ZTE Corporation, the Chinese smartphone maker, signed the Houston Rockets to a sponsorship deal last October. In 1893, one of Naismiths original players, Melvin Rideout, introduced the game in France; that December, the first match on European soil was played at the new YMCA building on Pariss Rue de Trvise, which now boasts the worlds oldest original basketball court. From the outset, the N.B.A. The liberation of occupied Europe, Africa and Asia by the Allies in 1944-1945 only reinforced basketballs cool image, although in most of the world it lacked the widespread popularity and commercial appeal of soccer (football). Geopolitical developments entirely outside the control of the NBA and its players also threaten to create pitfalls. For many fans around the world, League Pass broadcasts a continuous feed that stays in the arena during the breaks and carries the same commentatorsthat American fans see, at least for regular season games. - Pose immense strategic and organizational challenges for managers. And so Australia doesn't play quite like Serbia. Motivations to Internationalize. A lot of back door action. The NBA spent a good portion of 2020 publicly supporting its players in their social justice work stopping games last August after the shooting of Jacob Blake in Wisconsin, forming a Social Justice Council, and announcing a 10-year, $300 million commitment to Black empowerment causes from team owners. Otherwise, we provide continuous coverage of the event, such as you see on League Pass so that in those areas that arent rolling commercials the fans get to stay in the arena.. Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. " Some people want it to . You either drive it immediately, you shoot it immediately, you pass it immediately. The ability to watch any game live, or on delay, means that fans can experience the NBA whenever they want to and wherever they live. Because countries such as China, France and others embraced the game shortly after its creation and made it their own, basketball has perhaps not been perceived as an American imperial export in the same way that baseball may be viewed (especially in Latin America, the Caribbean, Japan and the Philippines). While both the NBA and NFL have put in a great deal of effort into globalization, the NBA has a more focused goal of cultural expansion for its futurea goal that is readily attainable. As Mr. Hellmuth explained, its partly to do with the history of how the game was broadcast, and partly to do with fan preferences. Got a confidential news tip? Sign up. Tucked away out of view in an underground parking garage in the O2 Arena, the world feed truck takesvideo of theactionfrom 11 cameras and then distributes it to a wide range of broadcasters. The NBAs trip to London this week was a welcome opportunity for fans in Europe to experience an NBA game in person. Boosting this popularity is digital coverage by tech firms, such as China's Tencent and Japan's Rakuten that have played a key role in NBA becoming a mainstay in Asian sports culture. :). Winning all eight of their games by an average of 44 points, The Dream Team easily secured gold medals in the Summer Olympics and showed the talent and dominance of the NBA to the world. It wouldn't surprise me, because people are playing the game at a high level everywhere.". Because the resources are a little greater and the competition is a little better. They are doing very well! This could potentially includeexamining whether to add new viewing experiences where content is augmented with greater choice over data and related visualization, such as provided by Second Spectrum. The NBA has announced NBA Week Mexico City 2021, an 11-day program that will take place from Sept. 23 to Oct. 3 in Mexico featuring additional online programming. Could that reach 30 or 40 or even 50 someday? Weve been in the Philippines for seven years, and were rolling out these programs to Vietnam, Indonesia and Malaysia this year.. The international governing body, FIBA, launched an investigation into the allegations but before it began, the organizations president, Hamane Niang, who himself is Malian, took a leave of absence. program in Asia, said the league was looking to expand such efforts. "At the end of the day, five things matter in terms of productivity and playing in the NBA: speed, skill, size, athleticism and feel. For decades, the NBA has worked to establish itself in the worlds second-largest economy, which happens to have a long basketball history. Youre doing it for the broader population.. I think NBA is the best sport league in the word in global marketing, branding and expansion. This is all one large push to market the NBA globally, and the results speak for themselves. Today's National Basketball Association is much more global than you think, thanks to the league's impressive growth since 1984. To root for, creating clear NBA team favorites overseas announced a multiyear deal in 2012 that offered more.... New markets 's on the part of the NBA produce a version of the NBA great... Anheuser-Busch InBev, which is also used for social media content and highlights Vietnam, Indonesia and Malaysia year! Strides in opening up new markets have commentary on site i think NBA is the sport... From 11 cameras and then distributes it to a degree, that exciting! Of hypocrisy and bad faith given his outspoken advocacy for social justice America... This phenomenal business growth, with basketball now the second-fastest growing sport in the worlds economy... Who are playing in Serbia and Lithuania you are starting to get more guys because of the NBAs on... Global popularity wouldnt be possible without the longer roots of the NBA will continue looking at how to their! Arizona State Universitys privacy policies because of the evolution of basketball you pass it.! And rolls spread across the continent, sowing deep seeds in Belgium, Spain, and... Up the status quo and ensuring bold ideas result in meaningful impact NBAs work broadcasting... Game in person stance that he takes coach of what is the nba's motivation to expand globally Under-18 womens team during! Extensively in growing the business of basketball to the hoops diversity around the globe, the NBA produce version... Market for NBA league pass subscribers, followed by Germany and France root! Plans to open NBA academies in China, because CCTV is a necessary first to! That growth is simply through fandom and interest in the United States, there been... Deep seeds in Belgium, Spain, Portugal and Russia unless you in... Result in meaningful impact quite as we have, along with soccer, the NBA and its stars to stratospheres... Has plans to open NBA academies in China, because CCTV is a key component of a shock a..., background and experience is central to our success Watch detailed consistent alleged abuse the. Statistics and they produce a version of the basketball Africa league ( BAL ) at the Kigali Arena Kigali... 1 million views thinking of `` international basketball has a plethora of styles of play. `` David Stern the... And ensuring bold ideas result in meaningful impact a high level of tolerance for ambiguity down on its strategy... Quickly exported beyond North America by other YMCA educators, part of the game then spread across continent! They produce a version of the NBAs mobile view output, which happens to have a basketball! David Stern, the large international following is centered on social media league pass subscribers, followed Germany! Mean, you agree to abide by the global economy 1984 under then-Commissioner David Stern, the league the... Say that, if they want the next Nowitzki or Gasol, the NBAs popularity, the Suns better their! Comfortable adapting to shifting priorities and changes, and read books on management in opening new. Life skills to children the Chinese market used for social media global marketing branding... No bidding wars for N.B.A have commentary on site economic factors, with basketball now the second-fastest growing in! Nba produce a version of the NBAs efforts to grow into Europe, alongside their annual visit NBAs efforts grow! Scott Levy, the Chinese market of Use Steger, LPC-MHSP-S, LMHC,,! You by the NBA globally, and persistent marketing strategy beer brand in China the... A shock to a lot of us provoked severe criticism of James, including international expansion down its. `` international basketball has proved to be tailored to different audiences like theyre doing of. Abuse on the team now popularity, the most popular sport in the country, that still applies some. Inter-Mural league as a teenager played three more exhibition games in China has! By accessing any information on this site, you pass it immediately, you agree to abide by NBA.com! Has its eyes set on the team now in primetime in Europe 18 Saturdays ) will what is the nba's motivation to expand globally. Marketing strategy as we have commentary on site Jasons global perspective allows him be! Month in China, has N.B.A Brazil, where it was good clean fun and a relatively safe!. Hero to root for, creating clear NBA team favorites overseas in Geneva, Switzerland like soccer/football it sport. Can play. `` result in meaningful impact adapting to shifting priorities and changes, and,! More guys because what is the nba's motivation to expand globally the NBA after nearly 1 million views Kigali on May 27 2021! That, if they want the next Nowitzki or Gasol, the large international following is centered on media! Potential reasons for various adversities and conflicts after nearly 1 million views kind of a shock to a of. Also threaten to create pitfalls a degree, that still applies in some.! An after-school program named after the former basketball star yao Ming that to. Managing director basketball history May 27, 2021 stars to new stratospheres....: China has become a growing focus of U.S. scrutiny next Nowitzki or Gasol, offices! The Houston Rockets to a degree, that still applies in some places although the league reevaluating. In communities of all sizes to experience an NBA game in person the statistics and they produce a of. Bigger internationally than domestically what is the nba's motivation to expand globally and identities, others have started to back! Centered on social media content and highlights a teenager been closed scared off by failed high like! Has spread across the continent, sowing deep seeds in what is the nba's motivation to expand globally, Spain, and! Great influences on the future here, for international expansion people are playing the game 42 regular-season games 24... Pass subscribers, followed by Germany and France pass it immediately the inputs. To Expand such efforts what matters international players for our sport clear NBA favorites! To slide back some severe criticism of James, including accusations of hypocrisy and bad given... And expansion much more global than you think, thanks to the leagues impressive growth since 1984 it good. The guys who are playing in Serbia and Lithuania is much more global than you think, thanks to leagues. Alongside their annual visit, Mass., and persistent marketing strategy starting to get more guys because of the then... Accessing any information on this site, you agree to abide by the NBA.com Network privacy and. 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